About Dave Did you know that focusing on weaknesses can cost millions of dollars and create disengaged employees? Do you want to know how to effectively focus on strengths? Are you wondering how to keep productive and satisfied employees? David Taylor is passionate about creating strategies to keep employees engaged and productive in the workplace. With a background in business management, project management and leadership, David helps employees and their managers improve their personal and overall business performance. David is the author of the critically acclaimed book, Strength Zone: Discover Your Place of Maximum Effectiveness and has ignited improved employee performance from North America to Europe to Asia.

What is Strength Zone?

At Strength Zone we believe that every person has unique strengths that, when identified and leveraged properly, will allow you to achieve significantly more success in life with significantly less effort. This set of unique strengths is a combination of each person's Values, Personality and Talents.

Why do you need to live in your SZ?

How much do you love your job? Do you end each workday feeling fulfilled? Are you confident that you are in the right position with the right company? Are you focused on activities that matter to you? Are you capitalizing on your strengths? Are you effective, and realizing your full potential? Are you having any fun?

For the majority of North Americans, the answer to these questions is a resounding “No!� Scholars and management gurus blame information overload, the pace of change, demands for instant service, downsizing, rightsizing, globalization and our new knowledge-based economy. For whatever reason, far too many of us are feeling burned out, stressed out, tuned out and turned off by the daily grind. We are living our lives in agonized mediocrity, desperately trying to avoid failure.

In order to break out of this downward spiral and live up to our full potential we must discover our Strength Zone and then redefine our approach to each role that we have in life to take advantage of this strength.

Failure to do this will result in more of the same…..continued frustration, lack of motivation, lack of purpose, low productivity and missed opportunities. Continuing like this will lead you to live a life of mediocrity at best.

However, discovering and working in your Strength Zone gives you the opportunity to unleash your true human potential and reach levels of success that you never dreamed of!

How do you discover your Strength Zone

The Strength Zone process consists of five steps;

1. Complete the Values profile and determine your Values Strength Zone
2. Complete the Personality profile and determine your Personality Strength Zone
3. Complete the Talents profile and determine your Talents Strength Zone
4. Review the Values, Personality and Talents identified in the first three steps and determine your Overall Strength Zone
5. Redefine the approach to your current roles in life to take advantage of your Strength Zone and minimize your weaknesses