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The Secret to Being ...
Do You Need a Push?
Are You Autotelic?
Are You Differentiat...
What Drives You?
The Intersection - R...
Your Talent Strength...
Your Talent Strength...
Personalities: The L...
The Steady Eddie Per...
Personalities: The L...
Bulldozer Personalit...
Values in the Workpl...
What Are Values and ...
What Are Values and ...
What Are Values and ...
What Are Values and ...
What Are Values and ...
The Nine Foot Sumo W...
Insanity!!!!!!!!!
Turn Insignificance ...
Olympics and Your St...
The Olympics and You...
Take TIme To Think
Farming, Fertilizer ...
Fidelity versus Conv...
Nobility and Potenti...
Fluid Leadership
Outside Your Strengt...
A Diversified Team i...
Don't Waste Time Cor...
Are You In the Zone?
Don't Get Derailed
Multiply Your Result...
Do You Need Pruning?
Becoming Fully Effec...
Competing in a Flat ...
State of the Economy
Break Free of the N...
Dealing With Extreme...
13 Qualities of Winn...
Never Confuse Moveme...
Be a Person with Ubu...
What Are Values and ...
Does Your Soul Need ...
What are Values and ...
Are Values in the Wo...
Be an Integrative Th...
Protean Corporation
Fitness Clothes Don'...
Untapped Potential
The Next Step
Technical Skills are...
Your Personal Board ...
How The Mighty Fall
THE INTERSECTION
Are You Hiring Peopl...
Network to Improve Y...
Cato's Principle: Al...
Morganization
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Strength Zone versus...
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Leverage the Strengt...
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Obama's Communication Machine
2009-05-09 16:20:49
Back in April I wrote about President Obama living in his Strength Zone as he campaigned for the leadership of his party and then as he competed for votes in the race for president. He realized that his biggest strength was in his ability to communicate clearly, charismatically and persuasively.
However, he did not win this race himself….he had assembled an excellent team of communicators that used the latest tools, technologies and techniques. In fact, they were so effective in their approach to marketing, branding and communicating that in the March 2009 issue of Fast Company his team was listed as the world’s most innovative company! They beat out companies like Google, Hulu, Apple, Intel, Pure Technologies, Wuxi PharmaTech, Amazon and Ideo!
Obama and his team realized that if he was going to be successful he had to use his strength of communication and get his powerful message out in all forms of media to as many demographics as possible. In addition to the typical speeches, public appearances, TV, radio, print media, debates, town hall meetings and other forms of traditional media, he and his team used;
- A dedicated social networking website www.mybarackobama.com (over 2 million profiles)
- YouTube videos (110 million views by election day)
- MySpace fan page (100,000 followers)
- Facebook,(3.2 million supporters)
- Other social networking sites like BlackPlanet and AsianAve
- Obama Blog
- Text messaging to supporters (1 million people signed up to receive these)
Obama’s team rallied around his Strength Zone and built a communication machine that powered him through to the President of the United States.
So what are you going to do with your Strength Zone? Defining and living in your Strength Zone is critical to your success no matter what your role in life. There is no telling what you can accomplish if you follow this simple little strategy!
Tags: strength, zone, talents, values, personality, communciation, Obama
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2009-05-09 16:20:49
Back in April I wrote about President Obama living in his Strength Zone as he campaigned for the leadership of his party and then as he competed for votes in the race for president. He realized that his biggest strength was in his ability to communicate clearly, charismatically and persuasively.
However, he did not win this race himself….he had assembled an excellent team of communicators that used the latest tools, technologies and techniques. In fact, they were so effective in their approach to marketing, branding and communicating that in the March 2009 issue of Fast Company his team was listed as the world’s most innovative company! They beat out companies like Google, Hulu, Apple, Intel, Pure Technologies, Wuxi PharmaTech, Amazon and Ideo!
Obama and his team realized that if he was going to be successful he had to use his strength of communication and get his powerful message out in all forms of media to as many demographics as possible. In addition to the typical speeches, public appearances, TV, radio, print media, debates, town hall meetings and other forms of traditional media, he and his team used;
- A dedicated social networking website www.mybarackobama.com (over 2 million profiles)
- YouTube videos (110 million views by election day)
- MySpace fan page (100,000 followers)
- Facebook,(3.2 million supporters)
- Other social networking sites like BlackPlanet and AsianAve
- Obama Blog
- Text messaging to supporters (1 million people signed up to receive these)
Obama’s team rallied around his Strength Zone and built a communication machine that powered him through to the President of the United States.
So what are you going to do with your Strength Zone? Defining and living in your Strength Zone is critical to your success no matter what your role in life. There is no telling what you can accomplish if you follow this simple little strategy!
Tags: strength, zone, talents, values, personality, communciation, Obama
0 Comments